Listening
We start with a working session, not a capabilities recitation. Existing files are audited. We ask to speak with sales or front-line staff — the people who already know where the current brand fails in a real conversation. If those conversations are refused, we still proceed, but the brief will say what we could not hear.
What you get. A written brief we both sign off: objective, audience, claims we will stand behind, out-of-scope items, and the calendar with production lead times visible.
Mapping
Positioning, message territories and a map of contact points — pack, site, ad, email, sign — ranked by whether they can ship in this calendar. We cut. A map that treats every surface as equal is a map nobody will fund.
What you get. A strategy document and a locked scope. Changes after this point are written as change orders, not as “quick tweaks.”
Making
Design routes, copy, page prototypes and packaging layouts. We present two routes with the same information, not a favourite and a sacrifice. You choose one in a scheduled review. The other is archived, not slowly merged into a third thing in the hallway.
What you get. Two routes, one chosen, with a list of the artefacts that will be drawn through to production.
Proofing
Press sheets, press checks at the printer when the run warrants it, test builds of the site, and a bilingual copy-edit. We proof on the paper and on the phone the audience will hold. Screen-only sign-off is not final for print work.
What you get. Production-ready files: PDF/X for ink, a staged URL for web, and a punch list of what is still waiting on a third party.
Handover and care
The asset library is named, folded and walked through with the people who will use it. We stay for thirty days of care on project work — broken links, a reprint question, a missing export. After that, a retainer is optional and quoted separately.
What you get. The library, a short training session, thirty days of care, and a written offer if you want a monthly block of studio time.